Our Methodology. Our Process.
This is How We Do It

Vision

Every project begins with a question. What is your vision? Many of our clients know they need a new website, but they wonder where to begin. They aren't even sure what their Internet Presence should do. Most don't understand the all-encompassing idea of an "Internet Presence." And, why should they? They're brilliant in their industry, but when it comes to Internet Solutions, they just know they're website needs to be better than it is. Therefore, after completely understanding your vision, we typically begin with a strategic planning phase.

This process establishes a manageable scope, budget, and timeline. This process saves significant time and money by preventing unnecessary revisions and potential road blocks later on. In short, this process helps Desert Bloom to realize, embrace, and enhance our client's vision for their Internet Presence.

Blueprint

Prototyping is the cornerstone of our business. It is how we ensure we get the site built the right way, the first time. We take the fluff out and simply create a plan including schematics - barebones, black-and-white, wireframe concepts - of your vision. We provide continual feedback and suggestions that will enhance both the usability of your Internet Presence and its marketing. We write a Logical Design Document that - in conjunction with the visual schematics - serve as a blueprint for development. 

Development

Our designers and developers collaboratively fulfill your vision using the latest industry trends and technology. Since our entire team shares the same workspace, Desert Bloom efficiently achieves the objectives of the project with few of the hiccups or outright snafus common to other agencies.

In order to determine the look and feel for your Internet Presence, we create custom, professionally designed mock-ups for your review and feedback. We immediately fulfill any edits that you would like until you have approved the concepts. In the meantime, specialists (e.g. System Administrators, Database Programmers, Web Application Developers, etc.) architect the various facets of your Web Application and begin laying the framework for its development. Front-end coding in XHTML/CSS is handed off to ASP.NET and C# Programmers (we also support the LAMP development environment). Databases are updated. And, ultimately, all aspects of your Internet Presence - including any Flash motion graphics, Silverlight modules, video streaming, Web 2.0 integrations, and AJAX applications - are assembled professionally according to W3 standards. Throughout every step at all times, you will remain updated with our progress.

Launch

Our Quality assurance eliminates the possibility of experiencing any technicalities after launch. Desert Bloom examines all aspects of your Internet Presence, even submitting your web application to an independent code review if you so desire. Internally, we assure the quality or your assets by using multiple testing environments. Once all inspections are completed, your Internet Presence goes live for all the world - especially your target demographics - to see.

Enhance

Your business will grow and change, so we build every web application on a flexible platform so that it can grow and change as well. Your Internet Presence will adapt to your constantly-evolving marketing plans, the endless cycle of technological advancements, and the ever-changing trends in how the world uses the web.

Additionally, Desert Bloom provides all necessary tools and works with you to tweak and enhance your website.Your Internet Presence should always be a work in progress. So, you should be able to collect data to measure its success. Through our partnership with the premier analytics provider in the world, Google, we can customize hundreds of reports on the thousands of statistics associated with your Internet Presence. Using this data, we consult with you on how to more and more successfully achieve your goals.

Manage

What good is your website if it suffers from intermittent failures, insecure networking, and slow connections? While you will hire us to build a great site, we look forward to a long-term relationship. Through our Administration, Maintenance, and Serving of your Internet Presence, we ensure that not only will you get a great site from us, but that you can know that it is always online, operational, secure, and lightning-fast.