The standard perspective for hosting a web site is "whatever’s cheapest." This "hosting plan" is, in reality, no plan at all. Rather, the site is produced and placed on a server for the world to access. It sits there – unmarketed, unmaintained, unreviewed – and the hosting company gladly collects a check each month for their "hard work." Worse yet, 95% of all web sites reside in server farms where up to 500 (yes, Five Hundred) web sites are crammed into a single server. This would put a strain on even the most top-of-the-line servers, but the reality is that most servers are inefficient machines that merely "work." As a result, the client gets a cheap price, but no real return on their investment.

Desert Bloom has a unique perspective on hosting: it should be feature-rich and tailored to the client’s needs. To this end, they break the various components of their program down into distinct roles that, collectively, are called the AMS Package. From siteHOST (the actual serving of the web site), to siteSTATS and siteUPDATE, Desert Bloom strives to maximize their client’s investment – not just during the production phase, but also from month to month.