Desert Bloom Productions has launched a new promotion titled CDCI, or Custom-Designed Corporate Identity, designed to 'facilitate' the production of all-original, professional web sites for small businesses. Unlike other programs targeted at small businesses, CDCI will not rely on templates, but each web site will be custom-designed to meet the needs and style of the unique client.

Additionally, quality will not be sacrificed. As is always the case with any of Desert Bloom’s projects, a team of specialists will work together to complete the code, graphic and stylistic design, and user-interface construction. While the production team will be smaller than other projects, the same attention to detail and dedication to quality will persist.

While the cost of production will likely be higher than a 'web designer' who produces the graphics, designs the user-interface, and programs the web site all by him or herself, research has shown that CDCI’s pricing is significantly lower than production houses or marketing firms who invariably use templates in order to reduce their costs.

CDCI is being marketed utilizing flat fees so that there are never any hidden costs. Under the CDCI program, one corporate web site with a custom-designed home page and up to 15 custom-designed sub-pages will be produced for $1,575. Additional feeds may include photography (fee’s for photography vary by area: Desert Bloom will coordinate the photographer’s agenda with the client), interactive elements (the base package already includes one feedback form, but the client may have need of additional forms or other interactive elements), or web site marketing including Search Engine Management (SEM) or online advertising. Administration, Maintenance, and Serving (AMS) is also included at $157 per month. This includes detailed statistical and analytical reports, minor modifications to the site upon request (for example, adding information about an upcoming project or a new employee), as well as serving the web site with a minimum of a T-1 transfer speed.

CDCI is the perfect program for organizations establishing a presence on the Internet or who want to completely overhaul their existing web site. Through inexpensive pricing, phenomenal service that remains unsurpassed in the industry, dedication to quality, and a personal relationship where the client is more than a "bystander," Desert Bloom looks forward to partnering with many organizations as they establish or improve their online presence.